ÈÕ±¾ - ¶þÊÖ±íÂò¼ÒµÄÌìÌÃ
¶ÔÓÚÈÕ±¾ÄãÁ˽â¶àÉÙ£¿ÔÚÈÕ±¾ÄêÁ䳬¹ý100ËêµÄÈË¿ÚÓÐ5Íò¶àÈË¡£ÈÕ±¾ÈËÑøµÄ³èÎï±Èº¢×Ó»¹¶à¡£ÈÕ±¾ÔÚÊÛÓÐ552Íǫ̀¸÷Àà»úе²úÆ·£¬Í¬Ê±ËüÒ²ÊÇÊÀ½çÉϵڶþ´ó¶þÊָ߼¶ÖÓ±íÊг¡¡£´Ó2014Äê12Ôµ½2015Äê3ÔÂÖ®¼ä£¬eBayÔÚÏßÊÛ³öµÄËùÓ***×Çѳ¬°ÔϵÁÐÊÖ±íÖУ¬ÈÕ±¾£¬ÕâÓµÓÐÒ»ÒÚÁ½Ç§Áù°ÙÍòµÄÈË¿Úµº¹ú¾ÍÕ¼ÁË×ÜÊýµÄ33.9%¡£ÈÕ±¾ÊÇÊÀ½çÉϵÚÈý¾¼Ã´ó¹ú£¬¹úÄÚÉú²ú×ÜÖµ½ö´ÎÓÚÃÀ¹ú£¨×î´óÊг¡£©ºÍÖйú£¬ÕâËäÈ»ÈÃÈËÓеã³Ô¾ª£¬µ«È·ÊÇÊÂʵ¡£Ò»ÏîÉîÈëµÄµ÷²é½Ò¶³öÁËÒ»¸öì¶ÜµÄÊÂʵ£¬ÈÕ±¾ÓÐ×ŶÀÌصÄÎÄ»¯ÐÅÑö£¬ËûÃDz»Í¬Ñ°³£µÄ¾¼ÃÇ÷ÊÆÒ²ºÜÈÝÒ×ÈÃÈ˲úÉúÎó»á¡£
¾Í¾¼ÃµØλ¶øÑÔ£¬ÈÕ±¾ÊÇÊÀ½çÉϵÚÈý´óÉݳÞÆ·Êг¡£¬µ«ÓÐȤµÄÊÇ£¬ÖÐÉϲãºÍÉϲãµÄÈÕ±¾È˲¢Ã»ÓжԴ˹±Ï×Ì«¶à£¬¶øÊÇÿ¸öÈÕ±¾È˶¼¶Ô´ËÓй±Ïס£ÈÕ±¾±»³ÆΪ“Ãܼ¯ÐÍ”ÉݳÞÆ·Êг¡£¨ÕâËƺõÓÐЩì¶Ü£©£¬¼¸´úÈËÒÔÀ´£¬ÈÕ±¾ÖÆÔìÒµµÄ¹¤×÷Õ߶¼·Ç³£Çå³þÒ»¼þ²úƷҪͬʱ¾ß±¸ÓÅÐãµÄÉè¼Æ¼°¿É¿¿µÄÖÊÁ¿£¬×ÔÈ»¶øÈ»µØ£¬ËûÃÇÔÚÄóö×Ô¼ºÐÁ¿à׬À´µÄǮʱ£¬Ò²Ï£ÍûµÃµ½Í¬ÑùÉè¼ÆÓëÖÊÁ¿¼æ±¸µÄ²úÆ·¡£¶ÔÈÕ±¾Ïû·ÑÕßÀ´Ëµ£¬ËûÃÇ×î¹Ø×¢²úÆ·µÄÖÊÁ¿£¬Ö®ºó²ÅÊǼ۸ñ¡£¶øÉݳÞÆ·Æ·ÅÆÏÔÈ»Äܹ»Âú×ãÈÕ±¾È˵ÄÏû·ÑÐÄÀí£¬ÕâЩƷÅÆÒ²Ê÷Á¢ÆðÎȹ̵ÄÐÎÏóµØλ¡£
2010Ä꣬¹ÜÀí×Éѯ¹«Ë¾Mckinsey & Company·¢±íÁËһƪÃûΪ“ÐÂÐÍÈÕ±¾Ïû·ÑÕß”µÄ±¨¸æ£¬ËûÃÇÌáµ½ÈÕ±¾µÄÏû·ÑÕßÕýÔÚ½¥½¥Ô¶ÀëÉݳÞÆ·£¬¶øÊÇϲ»¶´òÕÛµÄÉÌÆ·£¬Ï²»¶Íø¹º£¬µ±È»ÄêÇáÈËÊÇÖ÷Á¦¾ü¡£±¨µÀÖл¹Ìáµ½ÁË2009ÄêµÄÒ»¸öµ÷²é£¬ÔÚµ÷²éÖÐ53%µÄÈË˵ËûÃÇÔ¸Òâ¸üÔ¸Ò⻨ʱ¼äȥʡǮ£¬¶ø²»ÊÇ»¨Ç®È¥Ê¡Ê±¼ä£¬ÕâÒ²±íÃ÷ÁËÈÕ±¾µÄÉݳÞÆ·Êг¡ÕýÔÚήËõ£¬µ«ÊÇÎåÄêÖ®ºó£¬»¹Ã»ÓÐÊÂʵÀ´Ö¤Ã÷Õâ¸öµ÷²éËùÏÔʾµÄ½á¹ûÊÇÕýÈ·µÄ¡£Ò»¼ÒÉݳÞƷרÂôµêCrown CaliberÌáµ½£¬ÓµÓÐÁ½¼þ»ò¸ü¶àÉݳÞÆ·µÄÈËÊýÔö¼ÓÁË£¬Í¬Ê±Ò»¸öÀ´×ÔBlownbergµÄ±¨µÀÒ²ÔÞͬÕâ¸ö¹Ûµã£¬×Ô´Ó2012Äê°²±¶½úÈý³ÉΪÈÕ±¾Ê×ÏàÖ®ºó£¬ÉݳÞÆ·µÄÏúÊÛ¶îÒѾÔö¼ÓÁ˵Ä20%¡£ÔÚ2014ÄêÉݳÞÆ·ÏúÊÛ¶î´ïµ½ÁË25ÒÚ¡£Ïà±È֮ϣ¬ÈÕ±¾µÄÁãÊÛ×ܶî½ö½öÔö¼ÓÁË2.6%¡£
ÕâÀïÓÖÊÇÒ»¶Ôì¶Ü£¬bloomberg±¨µÀ˵£¬ÈÕ±¾¹¤È˵Äƽ¾ù¹¤×Ê´Ó2013Äê7Ôµ½2014Äê12ÔÂÿÔ³ÊϽµÇ÷ÊÆ¡£¶øÉÝÊÎÆ·Êг¡È´³ÊÏÖÉÏÉýÇ÷ÊÆÄØ£¿ÕâÀÎÄ»¯Æð×ÅÖØÒª×÷Óá£ÔÚÃÀ¹ú£¬Ïû·ÑÕßÇãÏòÓÚ¹ºÂòÄÇЩÄÜÕÃÏÔ¸öÐÔµÄÉÌÆ·¡£Ë¶¼²»Ô¸ÒâײÉÀ¡£È»¶øÔÚÈÕ±¾£¬ÈºÌåÎÄ»¯ÖÁÉÏ¡£Ê®¸öÅóÓÑÖоŸöÅóÓÑÓµÓÐͬÑùµÄÉݳÞÆ·£¨ÈçÊÖ±í£¬°üµÈ£©µÄÇé¿öºÜ³£¼û¡£ÈÕ±¾È˺Üϲ»¶´«Í³µÄ¶«Î÷£¬µ«ÊÇÓÐʱºò´óÖڵĿÚζ»á·¢Éú±ä»¯£¬±ÈÈç´ÓÀÍÁ¦Ê¿µ½Å·Ã×ÇÑ£¬È»ºóÓֻص½ÀÍÁ¦Ê¿£¬È»¶øÖ»ÓÐһС²¿·ÖÈËÔÚ×·ËæÕâÖֱ仯µÄʱºòûÓÐÂôµô×Ô¼ºÒѾӵÓеÄÊÖ±í¡£
ËùÒÔÕâ¾ÍÊǶþÊÖÖÓ±íÔÚÈÕ±¾´óÁ¿³öÊÛµÄÔÒò¡£»¹ÒÔ2014Äê12Ôµ½2015Äê3ÔÂÖ®¼äeBayÉϳɽ»µÄÅ·Ã×Çѳ¬°ÔϵÁбí¿îΪÀý£¬ÈÕ±¾Õ¼33.9%£¬ÃÀ¹úÕ¼41.0%£¬Ó¢¹ú×÷ΪµÚÈý£¬½öÕ¼10.7%¡£ÕâÈý¸ö¹ú¼ÒͬʱҲÊǽöÓеij¬¹ý10%µÄ¹ú¼Ò¡£ÁíÓÐÒ»µãÖµµÃ×¢Ò⣬ƽ¾ùÀ´Ëµ£¬ÈÕ±¾Âô³öµÄÊÖ±í±ÈÃÀ¹ú±ãÒË18.7%£¬±ÈÓ¢¹ú±ãÒË12.8%¡£ËäÈ»Õâ¿ÉÄÜÓëÊÖ±í¾ßÌåµÄ¿îʽÓйأ¬µ«ÊǶÔÓÚ¼Û¸ñ¸ß°ºµÄÉݳÞÆ·ÖÓ±íÀ´Ëµ£¬10%µÄ¼Û¸ñ²»ÊÇÒ»¸öСÊýÄ¿¡£
ÊÖ±íÂò¼ÒÃÇ´ÓÀ´×Ô²»Í¬¹ú¼Ò£¬ÓÐ×Ų»Í¬Ïû·ÑÏ°¹ß¡£ÄÇЩӵÓжÀÌØÈËÉú¹ÛµÄÈÕ±¾Í¬ÐУ¬ÂôµÄ¶«Î÷Ò²ºÜ¶ÀÌØ¡£ÄãÔ¸ÒâÂòÄÍÓÃµÄ±í»¹ÊÇÐÂÓ±¶ÀÌصģ¿Èç¹ûÄ㲻ϲ»¶×ÜÊÇ´÷ͬһ¿îÊÖ±í£¬²¢ÇÒ¾³£»»±í£¬ÄÇôÄãÕæÕýÏëÒªÒ»¸öʲôÑùµÄ±íÄØ£¿Èç¹ûÄãûÓÐÄÇô¶àÇ®£¬ÄãÊÇ·ñ»áÑ¡ÔñÒ»¸ö±ãÒËÓÖÄÍÓõÄÄØ£¿¸üÖØÒªµÄÊÇ£¬µ±Ä㿪ʼÊղرíµÄʱºò£¬ÒªÇå³þÄãÊÇË£¬ÄãµÄÄ¿±êÊÇʲôÒÔ¼°ÄãΪʲôÄÇôϲ»¶±í¡£
×îºóÓÐһЩÆäËû¹ØÓÚÈÕ±¾µÄÊÂÄã¿ÉÄÜÒ²²»ÖªµÀ£º
ÈÕ±¾Ã¿Äê¾Àú1500´ÎµØÕð£»
ºÚè±»ÈÏΪÊÇÄÜ´øÀ´ºÃÔË£»
ÔÚÉîÒ¹ÌøÎèÊDz»ºÏ·¨µÄ£»
µ«ÊÇÈç¹ûÄãÏëÒªÔÚÍøÉÏÂòÒ»¸ö¼Û¸ñºÏÀíµÄ¶þÊÖÖÓ±í£¬Ñ¡ÔñÈÕ±¾×¼Ã»´í£¡